About Us
The Experiment’s three principals are longtime industry veterans with a combined 75-plus years of experience in all aspects of the publishing business.
Prior to founding The Experiment, President and Publisher Matthew Lore acquired, edited, and/or published more than four hundred nonfiction books, both during his decade overseeing the Avalon Publishing Group’s Marlowe & Company imprint and then, following the Perseus Books Group’s acquisition of Avalon in 2007, as VP, executive editor at Da Capo Press/Da Capo Lifelong Books. In those positions he acquired and published such category-leading titles as the New York Times and million-plus-copy bestseller The New Glucose Revolution by Dr. Jennie Brand-Miller, Isa Chandra Moskowitz’s Vegan with a Vengeance, Dr. Gordon Livingston’s Too Soon Old, Too Late Smart: Thirty True Things You Need to Know Now, Gretchen Becker’s The First Year: Type 2 Diabetes, Anneli Rufus’s Party of One: The Loners’ Manifesto, Dorian Solot and Marshall Miller’s I Love Female Orgasm: An Extraordinary Orgasm Guide, and Lana Castle’s Bipolar Disorder Demystified. You can read more about Matthew Lore’s prior work as an editor and publisher at his Publishers Marketplace member page.
Peter Burri, partner, has 16 years of experience in finance and operations with many publishing and book distribution companies.
The Experiment’s adviser and principal investor is Richard Gallen, whose publishing career began in 1961 and who has been an attorney and investor in the book industry for more than 40 years. He has been closely involved in the publication of dozens of influential and successful books, and he has been a co-founder or investor in more than a dozen companies, including Tor Books, Publishers Group West, Grove Press (now Grove/Atlantic), and Carroll & Graf, among many others.
…
Other key colleagues of The Experiment’s are three publishing veterans: Rose Carrano of Rose Carrano Public Relations, overseeing publicity, brings to The Experiment more than twenty-five years of big-house and independent publicity experience.
Betty Anne Crawford, founder of Books Crossing Borders, is handling foreign rights.
Pauline Neuwirth of Neuwirth & Associates, is overseeing production and printing.
The Experiment’s distribution partner domestically and internationally is Publishers Group West (PGW), the nation’s leading distributor of independent publishers, based in Berkeley, Calif., and part of the Perseus Books Group. Publishers Group Canada distributes our books in Canada.
Because Every Book Is a Test of New Ideas